Is the classical method of teaching now a thing of the past? Trend 5. From cheap to best A final interesting development is the shift of the search term “cheap” to “best”. This trend had already started a bit pre-corona, but the search interest has changed with the corona crisis. Instead of the cheapest, we want the best. According to Google, there is a 60% increase in searches for the “best affordable” items every year. Google Trends best vs cheap. Where do we go from here? The impact is clear, there are many new trends that online marketers have to take into account.
Given the changes in search behavior, it is important to be prepared for the future. Do companies need to adjust their (online) marketing strategy? I think so. Below I explain where a few major opportunities and threats lie and how you can adjust your SEA strategy accordingly. People no longer go into stores for products, they go into stores for people. offline vs. Online Retail: Are Brick and Mortar Stores Dead? Everyone has experienced job function email list the convenience of ordering online. You click, pay, and the package is delivered to your home. Does it not fit, is it not your taste, or is the product disappointing? Returns are super easy. In part, this will remain popular. You can offer a much wider range online. Someone who is looking for something specific will buy the product online.
According to Scott Galloway, people will no longer go to stores for products, but for people and advice: “ People no longer go into stores for products, they go into stores for people. ” So you will have to offer expertise in the store, otherwise you can just as well order online. Advice for the future: display a large part of your range online. For the SEA specialists, I recommend using smart shopping campaigns and/or working with automatic bidding strategies to get the most out of the algorithm.